Singtel Offices – Singapore
M Moser Associates designed the Singtel offices in Singapore, fostering connectivity and innovation through adaptable spaces that embody sustainable practices and promote a sense of community for over 4,000 employees.
Strengthening connections to create new ways of working
Singtel’s redevelopment of its iconic Comcentre HQ marked its first relocation in over 40 years. We played a key role in this significant transition by supporting the relocation of over 4,000 employees to two temporary work hubs. The new spaces ensure uninterrupted operations and align with Singtel’s mission of delivering ‘Better Ways of Working,’ reflecting a focus on innovation, technology leadership and sustainability.
At a glance
1. A strategic approach to foster connectivity and community.
2. A comprehensive change management program to support Singtel’s first major relocation in over 40 years.
3. Environmental branding across the two locations to enhance the sense of belonging.
4. Embracing circularity to reduce environmental impact.
Fostering connections and community
To support Singtel’s transition, we developed a concept centred on “Connections,” embodying its “Better Ways of Working” philosophy. Our approach integrated home, office, and in-between spaces into a seamless user journey. Drawing inspiration from Singapore’s urban landscape, we crafted communal spaces that encourage interaction, supported by agile work neighbourhoods with touchdown areas, collaborative zones and bookable focus points.
Creating a vibrant destination
Natural wayfinding, bold environmental graphics and warm timber tones create a welcoming atmosphere. Biophilic activity zones and collaborative hubs naturally guide people through the space. These areas provide opportunities for impromptu interactions that help Singtel staff connect and engage. Striking mission-inspired graphics add a vibrant identity and a splash of colour to the workspaces, inspiring a strong sense of belonging.
Creating familiarity amidst change
We implemented a dynamic change programme, communicated through a bespoke employee brand world designed to build familiarity. Moreover, this approach connects the move to the future Comcentre return. Central to this was “Kaki,” a friendly mascot inspired by the Singlish term for “close friend”. Kaki featured across digital and print platforms, transforming the relocation into a positive experience. This approach eased employees into new ways of working, alleviated anxieties and ensured a smooth transition during this shift.
Adopting Reduce, Reuse and Recycle
Sustainability shaped every decision in this project, guided by the principles of Reduce, Reuse and Recycle. The workspace footprint was halved from 120 to 62 sqft per person, reflecting a more efficient use of space. Over 90% of existing furniture found new purpose, while upcycled materials added character and environmental value. Low-emission finishes contribute to a 28.5% reduction in the overall carbon footprint, demonstrating a commitment to lowering the environmental impact compared to traditional fit-outs.
Design: M Moser Associates
Photography: Owen Raggett
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